LEGO Build to Give

Every year Lego launches their #BuildToGive initiative to help bring the superpower of play to children who need it most. We are proud to have worked with Our LEGO® Agency Global on the most recent Build to Give campaign encouraging us all to build a heart out of Lego and share the love this Christmas.

Since the #buildtogive initiative has been running since 2017 Lego has been able to donate over 6.5 million sets to millions of children.
All you have to do to get involved is build a heart out of your Lego, it can be any size or colour as long as it is in the shape of a heart, and once completed share your heart by posting it on social media with the hashtag #BuildToGive. For each heart you build and share, they’ll donate a LEGO® set to a child in need of play this holiday season.