A+C british animation studio logo 2023

What Makes A Christmas Ad Tick?

Harrods directed by Dan Richards

What Makes A Christmas Ad Tick? Ah, Christmas ads! They’re the mince pies of the advert world, aren’t they? While the festive season sprinkles its magic everywhere, these ads have the tricky task of not just heralding the season but of tugging at our heartstrings, sparking nostalgia, and, if done right, getting that brand etched […]

In The Eye of the Creative Storm: Margate’s Second Regeneration Wave

in the eye of the creative storm margates second regeneration wave

In The Eye of the Creative Storm: Margate’s Second Regeneration Wave Underneath the enchanting veil of Margate’s seaside charm, a seismic shift is in motion. Once a retreat for weary city dwellers, this gem of England fell into a period of stark decline. Today, however, as the golden sunset paints the horizon, Margate echoes a […]

Unleashing the Magic of Christmas: Why Stop Motion is the Perfect Choice For Adverts

Unleashing The Magic Of Christmas: Why Stop-motion Is The Perfect Choice For Adverts The holiday season is a time of wonder, joy, and enchantment. It’s a time when brands and businesses strive to capture the hearts of consumers with captivating advertisements that evoke the spirit of Christmas. In the world of animation, one technique has […]

You’ve Made A Film. Now What?

You’ve Made A Film. Now What? Congratulations on completing your film! The hard work and dedication you’ve put into it have paid off, and you now have a finished product that you can be proud of. But what comes next? In this digital age, there are many ways to distribute your film, and one of […]

Elevate Your Advertising with Animation – A+C Studios’ Guide

Why Animation is an Unbeatable Tool for Advertising https://vimeo.com/818794425 Our explainer reel for clients: Legal & General, Lords, Ascot, Euro Tunnel and Oreo. Animation has become an increasingly popular marketing tool in recent years, with businesses of all sizes turning to this medium to convey complex messages and ideas in a clear and engaging way. […]

Stop-Motion Animation: A Unique Way to Tell Your Brand’s Story

Happy Eggs Papercraft animation by A+C Studios

In today’s world of marketing, brands need to stand out from the crowd and find unique ways to capture the attention of their target audience. One effective way to achieve this is through the use of stop-motion animation. Stop-motion animation is a technique that involves capturing a series of still images, where objects are moved […]

Meet Our Director: Mai Vu

Mai Vu

Meet Our Director: Mai Vu Meet Mai Vu, our new stop-motion director! Hailing from Vietnam, Mai is an incredibly talented animator and animation director who has made a name for herself in the industry through her passion for stop-motion animation. Mai’s journey started in 2010 when she began creating short films using the stop-motion technique, […]

Meet The Team: Portia

Meet The Team: Portia Growing up in Kent, Dan set up his studio here in Margate where he has over the past 20 years been making and directing commercial stop-motion content. Training in Bristol at Aardman’s Academy, Dan went on to work on model making of Wallace & Gromit’s: The Curse of the Were-Rabbit. On […]

How to Create Great Mood Boards

Create Mood Boards

Let’s Create a Great Mood board Creating mood boards is an essential component of any creative project. Whether you’re working on a brilliantly executed stop-motion ad with A+C or a brand refresh, it’s a means of compiling a visual map that offers directions for the creative road ahead. You want those directions to be good, […]

The History of British Animation

The History of British Animation

The History of British Animation Stop-motion animation has been a popular form of animation since its inception in the early 20th century. Throughout the years, British studios and animators have made a significant impact on the development and popularity of this style of animation. In this article, we will take a look at some of […]

A+C Studios is Going Green

Sustainable Animation Studio

A+C Studios is Going Green During the lockdown, we decided that when we got back into the studio A+C’s would make a commitment to becoming a sustainable animation studio. Since April 2021, we’ve been working hard to ensure that we focus on sustainability in all areas of our studios, starting with the physical space we […]