A Guide to Writing an Animation Brief

Welcome to “A Guide to Writing an Animation Brief” by A+C Studios, where we aim to demystify the process of creating animated content. At A+C Studios, we are passionate about animation and its ability to enhance storytelling. As experts in the field, we love to share our knowledge, especially regarding the intricacies of stop-motion animation.

We understand that approaching a company to create animated content can seem daunting. You may have concerns about the specialised nature of the craft, the time it takes to produce, and whether it’s suitable for your brand or product. However, we are here to walk you through the workflows we use, industry standards, and our methods to make the process simpler and more productive.

This guide will cover the various stages and components of the animation production process and inform an effective animation brief. You will quickly see how similar the process is to live-action filmmaking, with certain stages having different focuses.
We aim to provide you with the knowledge and tools to quickly write an animation brief or fill in our carefully crafted brief form. Whether you’re new to the world of animation or a seasoned professional, we hope to make approaching animated content creation a more straightforward and fruitful experience.

Keep an eye on our LinkedIn for our free webinars. So let’s get started and discover the art of animation production!