22 March 2023
AXA Insurance
About Project

AXA - 'The Show Must Go On

As a leading stop-motion animation studio, we understand animation’s power in advertising and utilise this to help our clients achieve their marketing goals.
We specialise in creating high-quality stop-motion animations that are visually stunning and highly effective in reaching your target audience.

This project was a stop-motion animation for AXA insurance. The film tells the story of how AXA protects you and your family from unexpected accidents and mishaps. We used a limited colour palette to create a cartoon-like feel to the animation, which helped to convey the message in a fun and engaging way.
The main characters in the film are a group of rock band musicians who are travelling to their next gig when they encounter an unexpected accident. Using our expertise in stop-motion animation, we brought these characters to life using Plasticine and shot each element from above to create a stunning visual display. The end result is a visually captivating and highly effective advertisement that communicates the message of AXA insurance to its target audience.