Stop-motion that makes your brand feel collectible.
Full-service stop-motion for Toys, Kids & Family, and Entertainment launches, seasonal campaigns, and always-on social. Producer-led approvals, clear gates, and channel-ready deliverables (cutdowns + ratios) so you can launch without brand guardian panic.
Book a Toys & Entertainment discovery call
Download the Stop-Motion Playbook
Stop-motion for Toys & Entertainment reel
- On-model protection: sign-off gates + character consistency checkpoints
- Channel-ready toolkit: 9:16 / 4:5 / 1:1 / 16:9 versions
- Build once, reuse often: repeatable sets/characters for always-on
Trusted by brands & agencies worldwide
Is this right for you?
This page is for Toys, Kids/Family, and Entertainment teams launching new products, running seasonal pushes, or building always-on social who want handcrafted charm without production chaos. We work direct or alongside agencies, with a producer-led process that keeps brand guardians, legal, and stakeholders aligned from concept to final delivery.
Best fit | Not a fit |
| New product reveals, seasonal peaks, collectible drops | Ultra-low budgets needing complex character rigs + multiple worlds |
| Character/world-led campaigns and playful brand storytelling | “Tomorrow” deadlines without capacity for approvals |
| Always-on social with repeatable sets/characters | Template-style animation / stock expectations |
Make launch content your team can actually ship.
What you get beyond a great film:
- No more brand guardian panic → approvals before build + shoot checkpoints
- No more character consistency drift → model sheets/key poses locked before animation
- No more platform chaos → a deliverables map aligned to placements and retailer needs
- No more scope creep → assumptions, version list, and revision allowance written down
- No more retail/e-comm mismatch → hero film + PDP loops, paid cutdowns, retailer specs
Three ways to work with us (brand outcomes, not “packages”)
1) Stop-Motion Launch Sprint (4–6 weeks)
Launch Sprint for seasonal moments and quick product drops.
Compressed production with focused scope, tight approvals, and a channel-first treatment designed to ship fast.
Typically includes: character/toy build, shoot, edit + sound polish, defined cutdowns + ratios
Talk to a producer about a Launch Sprint
2) Hero Film + Content Toolkit (8–12 weeks)
Hero film + paid-social toolkit that stays cohesive.
A flagship spot supported by a suite of platform-ready assets, so your campaign looks intentional everywhere it lands.
Toolkit options (examples): 6/10/15s cutdowns, 9:16/4:5/1:1/16:9, pack loops, stills/key visuals, BTS (optional)
3) Always-On Stop-Motion (monthly cadence)
Always-on content for brands that post and test weekly.
A repeatable “world” + a monthly shoot rhythm + an asset stream built for performance marketing (and seasonal swaps).
Best for: paid social iteration, seasonal refreshes, retailer moments, ongoing product support
Why A+C for Toys, Kids & Entertainment
Craft that’s playful, process that’s professional, built for compliance.
- In-house from concept → build → shoot → post (fewer handoffs, fewer surprises)
- Producer-led approvals to keep creative, brand guardian, legal, and stakeholders aligned
- Remote reviews + dailies for distributed teams and multi-territory sign-offs
- Commercial clarity early: usage/IP/payment milestones agreed up front
- Capacity to scale: multi-unit shooting and repeatable workflows (where needed)
Micro-proof (add what’s true for you):
- UK studio base + full-service production
- Dedicated stop-motion specialists (directors, animators, model makers, post)
- Experience with licensed IP, character bibles, and brand guideline adherence
Predictable process, especially when character performance matters
1) Discovery + feasibility
We align on goals, channels, launch date, and “non-negotiables” (character accuracy, legal claims, compliance).
2) Treatment + storyboard (approval gate)
You sign off the plan before we build, so you know what you’re buying.
3) Build + look dev (approval gate)
Sets/props/character approach confirmed early (model sheets, key poses, on-brand details).
4) Shoot + dailies (approval gate)
We share progress in-flight to prevent end-of-schedule surprises.
5) Post + delivery
Edit, sound, finishing, and export delivery per platform + retailer specs.
Toys & Entertainment checklist:
- Product samples / CAD files / pack renders
- Brand guidelines, character bibles, legal claims documentation
- Channel plan + deliverables list + retailer specs
- Review stakeholders + turnaround expectations
- Launch date + seasonal windows
Procurement-ready from the first quote
No vague numbers. No hidden assumptions. We make it easy to say “yes” internally.
What your quote includes (example structure):
- Scope + deliverables list (formats, cutdowns, ratios)
- Production schedule + approval gates
- Usage/IP options and assumptions (clearly stated)
- Payment milestones (clear, standardised)
Common Toys & Entertainment usage scenarios
- Paid social (multi-format: 9:16, 4:5, 1:1, 16:9)
- Web / PDP loops and e-comm assets
- In-store screens / retail media
- OOH / DOOH (where required)
- Broadcast (if in scope)
- Licensed IP riders + NDA execution (for unreleased products)
Investment guidance
Every project is different, but most Toys & Entertainment stop-motion budgets are driven by:
- Character performance + rigs (complex movements, facial expressions, puppet engineering)
- Build complexity (detailed sets, multiple SKUs, intricate props)
- Number of product variations (showcasing multiple toys/characters requires fabrication + setup time)
- Volume of deliverables (cutdowns, ratios, localisation, retailer versions)
Share your launch month, we’ll suggest a sensible approach.
Frequently asked questions
How do you keep characters "on model" throughout production? More
We start with detailed model sheets and key pose approvals before fabrication. During animation, we use reference guides at the puppet stage and submit checkpoint frames for review. Our animators are trained in brand guideline adherence, and we maintain photo documentation of approved character positions for consistency across scenes.
Can you animate multiple SKUs efficiently? More
Yes. We optimise for multi-SKU production by building modular sets and creating puppet variants that share core armatures. If you’re showcasing 5-10 product variants, we can stage sequential shots to maximize shooting efficiency while maintaining individual product hero moments.
Can you work under NDA for unreleased IP? More
Absolutely. We execute NDAs as standard practice for unreleased products and sensitive IP. Our studio has secure storage for physical assets, and digital files are maintained on encrypted, access-controlled servers. We’re experienced in pre-launch embargo timelines.
What happens if there are compliance concerns mid-production? More
Our approval gates are designed to catch compliance issues before shooting. If legal/regulatory concerns arise during production, we pause for review and provide cost estimates for adjustments. Our contracts include reasonable revision allowances for stakeholder feedback at designated checkpoints.
How far in advance should we book for Q4 launches? More
For Q4 deliveries, we recommend initiating conversations by May-June. Hero + Toolkit projects typically need 12-14 weeks including approvals, and our production calendar fills 3-4 months ahead during peak season. If you have a fixed launch date, earlier is always better.
Can we work through our agency/producer? More
Absolutely. We’re comfortable working direct or alongside agencies, with a producer-led process that keeps everyone aligned.
Tell us your launch date, we’ll tell you what’s feasible.
Share your launch date, channels and rough scope, we’ll tell you quickly whether stop-motion is the right fit, and what it would take to ship on time.