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How hard is it to do Claymation?

Claymation character for Redefine Haemophillia

If you’ve ever wanted to create your own Claymation animated films this blog will help explain the process! Since British stop-motion studio Aardman popularised this medium through their use in films such as Chicken Run, Wallace and Gromit, and Shaun the Sheep, it’s become a household visual identity. One that captures the attention of children […]

What Makes A Christmas Ad Tick?

Harrods directed by Dan Richards

What Makes A Christmas Ad Tick? Ah, Christmas ads! They’re the mince pies of the advert world, aren’t they? While the festive season sprinkles its magic everywhere, these ads have the tricky task of not just heralding the season but of tugging at our heartstrings, sparking nostalgia, and, if done right, getting that brand etched […]

In The Eye of the Creative Storm: Margate’s Second Regeneration Wave

in the eye of the creative storm margates second regeneration wave

In The Eye of the Creative Storm: Margate’s Second Regeneration Wave Underneath the enchanting veil of Margate’s seaside charm, a seismic shift is in motion. Once a retreat for weary city dwellers, this gem of England fell into a period of stark decline. Today, however, as the golden sunset paints the horizon, Margate echoes a […]

How to Create Great Mood Boards

Create Mood Boards

Let’s Create a Great Mood board Creating mood boards is an essential component of any creative project. Whether you’re working on a brilliantly executed stop-motion ad with A+C or a brand refresh, it’s a means of compiling a visual map that offers directions for the creative road ahead. You want those directions to be good, […]

Will AI Kill Art?

Mona Lisa painting with AI camera filter overlaying the image Will AI Kill Art? Read more on artificial intelligence.

Will AI Kill Art The potential of Artificial Intelligence (AI) to influence human creativity has been a matter of growing interest among researchers and industry professionals recently. AI has been creeping into creative processes, from music composition to visual art, more and more. The use of AI in creative projects dates back to the 1950s […]