6th October 2026
- Blog
Big news from the studio: we’re making a show of our own. Muffin Mumma is a brand-new handmade stop-motion series for 2-5 year olds, made here at Postgate Stage in Margate. Tomorrow, Wednesday 7 October, it launches on Kickstarter. After nearly twenty years of bringing other people’s characters to life, it’s a real thrill to be building a whole little world from scratch. The campaign runs for 28 days, until Wednesday 4 November, and it’s aiming to raise £6,000 to make the first six episodes.
The show follows six clay muffins – Sprinkles, Cherry, Uni, Rocky, Canda and Appy, who live in a tea-towel tent on a bright pastel kitchen counter, where every day turns into a game, a dance or a gloriously messy bake. There’s no dialogue, just giggles and sounds, so little ones follow the story through faces and actions, and it travels anywhere without dubbing. The episodes are about teamwork, imagination and play, and they’re gentle on purpose, which feels like a rare thing in a world of autoplay.
Like a lot of good ideas, it started at a kitchen table. Our founder Dan Richards was baking cupcakes with his daughter when the toppings started turning into characters, and the Muffins grew from there. The series has been developed independently by Margate Muffins Ltd, which owns it outright, and we’re making it for them.
Made by hand, one frame at a time
Every Muffin is sculpted in clay, with big googly eyes, a clay icing top and a white paper case underneath, and every movement on screen is made by hand, one frame at a time, by real animators on a real set. There’s no AI anywhere in the process. Something we love watching on this one is how much personality the team finds in a muffin with no words to lean on – a raised eyebrow of icing, a wobble on landing, Sprinkles taking a flying leap over the toaster while Canda peeks out of it. It’s the kind of small, precise acting stop-motion does best.
“I wanted my kids to watch something that was made for them, not for an algorithm. Every Muffin is real Plasticine, moved by real hands, and there’s no AI anywhere in it. Parents can tell the difference, and so can children. If you’re tired of AI slop too, backing Muffin Mumma, or just sharing the link, is a way of saying so.” – Dan Richards
It also feels right to be making it at Postgate Stage, the studio we opened in 2025 and named after Oliver Postgate, co-creator of Bagpuss. A gentle, handmade children’s show in a studio carrying his name is a nice bit of continuity for Kent.
