Claymation that connects
In a world dominated by sleek digital content, audiences are craving something more tactile, more human and more memorable. That’s where Claymation comes in.
We craft Claymation that does more than just look beautiful, we make sure it truly connects – sticking in the mind of viewers and evoking nostalgia while feeling fresh. From TV ads and social-first campaigns to narrative content and music videos, our award-winning Claymation studios delivers handcrafted animation that captivates.
Every project is designed, sculpted, animated and edited entirely in-house. That means faster feedback loops, greater creative control and a seamless process that puts your vision first.
Whether you’re and agency looking to deliver a standout campaign, a brand needing content that rises above the noise or a producer seeking a studio with technical and creative expertise, we’re your trusted Claymation partner.
See how Claymation makes your story stick
What is Claymation? A timeless technique with modern impact
Claymation is a form of stop motion animation where characters, props and sets are sculpted by hand (typically from plasticine or clay) and animated frame by frame.
This technique might be decades old, but it’s appeal has never been stronger. In fact, in our digital-first world, Claymation has become a powerful differentiator for brands and creatives looking to stand out.
Why does Claymation work so well?
- Tactile authenticity – Claymation feels real. The textures, the imperfections, the visible craftsmanship makes each frame feel alive and personal.
- Emotional resonance – It creates warmth and relatability. From the gentle wobble of a puppet to the human touch in it’s sculpted form, claymation carries emotion in every frame.
- Nostalgia that converts – Claymation recalls beloved classics like Wallace and Gromit. But when done with a fresh, modern approach, it bridges generations, appealing to kids and adults alike.
- Instant stand-out – On fast moving platforms like TikTok and Instagram, handcrafted visuals cut through endless feeds of glossy content, grabbing attention and holding it.
Claymation isn’t just visually appealing, it drives real results. Here’s why brands and agencies love it:
- Human touch – Claymation looks real, and that authenticity builds trust.
- Shareability- Handcrafted content feels unique, making it more likely to be share.
- Flexibility – From playful and whimsical to dramatic and cinematic, claymation adapts to any tone.
- Cultural universality – Clay characters transcend language barriers, making them ideal for global campaigns.
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The A+C Studios handcrafted claymation process
Claymation is a meticulous craft, but at A+C we’ve refined the process to make it efficient, collaborative and creatively fulfilling. Here’s how we bring your vision to life:
Content Development
It starts with you. Whether you have a fully formed script or a simple idea, we collaborate to shape the narrative, visual style and emotional tone. Our creative team can develop treatments, storyboards and animatics to help you visualise the project early on.
Character & Set Design
Our sculptors handcraft every puppet and prop from scratch. We also design miniature sets, from cosy interiors to fantastical worlds, paying close attention to textures, scale and colour palettes that enhance your brand identity.
Animation
Claymation is brought to life frame by frame, typically at 12-24 frames per second. Our animators imbue each movement with personality, weight and charm. Whether it’s a subtle character gesture or a full-scale action sequence, we make it believable .
Cinematography & Motion Control
We treat our miniature sets like full-size sound stages. Using advanced motion-control rigs and cinematic lighting setups, we create dynamic shots that elevate the storytelling.
Post-Production
Once the animation is captures, our in-house editors, sound designers and compositors refine the final piece. From rig removal to soundscapes and visual polish, we ensure a flawless finish.
This end-to-end, under-one-roof approach allows us to keep costs transparent, timelines tight and quality uncompromised.
Meet the team behind the craft
Claymation animation for brand, advertising & entertainment
Claymation’s versatility makes it one of the most powerful storytelling mediums for brand and creatives alike.
Claymation for advertising
In advertising, impact is everything. Claymation delivers visuals that people notice and remember. Whether it’s an ad on TV, in cinemas or on socials our work helps brands stand out from competitors with unique, handcrafted charm.
Claymation for social media
On platforms like TikTok, Instagram and YouTube, attention spans are short, Claymation cuts through the noise with playful, thumb-stopping visuals. It’s perfect for bite-sized branded content, viral campaigns and character-driven shorts.
Claymation for long-term & entertainment
We also create claymation for music videos, short films and series development. Our team of writers, directors and animators know how to build immersive worlds that captivate audiences.
Explainers & branded content
Explaining a complex concept? Claymation makes it approachable, entertaining and memorable. It’s why brands use it for everything from product demos to educational content.
Proven Success
Claymation isn’t just our style, it’s our proven way to make brands unforgettable. A+C’s stop-motion-first pipeline has delivered tactile, characterful commercials end-to-end, led by a directorial roster with credits for Nike, AXA and Yeo Valley. With multi-unit production on our Postgate Stage and integrated post under one roof, we turn ambitious ideas into high-impact spots for TV, digital and social, on time and on budget.
Why work with A+C Studios for claymation
Claymation is more than just a service to us, it’s our passion.
- Award-winning expertise – Our directors and animators have over 15 years of experience creating world-class stop-motion.
- Full in-house production – Everything from concepting to post happens under one roof.
- Collaborative approach – We treat every project like a creative partnership.
- Proven results for brands like Yeo Valley and AXA insurance – Our work performs across TV, social and beyond.
Ready to create something unforgettable?
Whether you’re a creative agency, a brand team or a producer with an ambitious brief, we’re here to help you create claymation that captivates.