Overview
Overview
Produced in collaboration with creative agency DUDE Milan for Canva Italy, episode two of ‘Wild Design’ hands Picci1 a rather different brief. The first film sent our tech-savvy Italian pigeon to the rescue of a struggling Trattoria. This one takes him out of the world of business entirely and into a problem with fur on it, proving that the right bit of content can solve just about anything.
Lunch in the piazza is going nicely for the flock until a stray cat sends them scattering off the cobbles. While his feathered peers see a predator, Picci1 sees an image problem. Taking matters into his own wings once more, he uses Canva to build the social content that shows the cat as he really is – less terror of the piazza, more housecat in want of a sofa. The campaign is an overnight success. The cat, now christened Bartolomiao, is adopted into a loving family, and the flock get their lunch back.
This meticulously handmade film was again brought to life in-house at our Postgate Stage, Margate. Directed by Dan Richards, the production is set in the same world as Wild Design Episode 1 with two brand new feline puppets made from our friends at MacKinnon & Saunders and 3 brand new locations handmade in the A+C workshop.
Returning to traditional stop-motion was a deliberate nod to the campaign’s core message: a frame-by-frame celebration of the love, care, and artistry that goes into great design.
Details
Client Dude
Director Dan Richards
Style Stop-motion