The Margate Map
The Margate Map Margate is not just “on the up”. It’s well and truly up and running. Margate today is somewhere that London’s bright young things want to come and live. An unprecedented number of creatives left their beloved Hackney and Peckham for Margate’s beautiful sunsets. The crew at A+C adore Margate, and we want […]
How do you make an animation out of paper?
The allure of papercraft stop-motion animation Here at A+C we often use papercraft animation to tell a story. If you’re wondering how to get started in the world of animation we would massively encourage you to get out some coloured paper, get your scissors poised, and have the glue stick ready! Papercraft is a fantastic […]
Who are some famous Claymation characters?
Audience fascination with Claymation Characters As a British stop-motion animation studio, each of our staff members has at least one favourite Claymation character. Whether this love stems from childhood memories or an adult appreciation of the craft, every stop-motion animator has a beloved character. But what makes these characters so appealing? In this article, we […]
How hard is it to do Claymation?
If you’ve ever wanted to create your own Claymation animated films this blog will help explain the process! Since British stop-motion studio Aardman popularised this medium through their use in films such as Chicken Run, Wallace and Gromit, and Shaun the Sheep, it’s become a household visual identity. One that captures the attention of children […]
What are stop-motion characters?
Examples of Stop-Motion characters Stop-motion animation is a unique and captivating art form that brings inanimate objects to life through meticulous frame-by-frame manipulation. Probably the most prominent aspect of a stop-motion film is the characters. They are the vehicle for storytelling and are arguably the element of the film the audience finds most memorable. The […]
How does stop-motion work?
How To Create a Stop-Motion animation: An overview of the animation process At A+C Studios we’ve been creating stop-motion animation for advertising for over 15 years. Over this amazing time we have produced countless stop-motion, 2D, and mixed-media advertisements for a range of advertising agencies and international brands. In this time we feel that we […]
Mastering Storyboarding for Animation
The Importance of Storyboarding Storyboarding is one of the key pillars of animation, serving as a visual blueprint that guides the entire creative process from conception to final production. Mastering the art of storyboarding is essential for creating compelling animations that captivate audiences and leave a lasting impression. In this guide, we’ll delve into the […]
Demystifying stop-motion animation and the process
Animation is an art form that transcends boundaries, captivating audiences of all ages with its visual storytelling prowess. But, behind the enchanting scenes lies a meticulously orchestrated process – the animation production pipeline. This intricate journey from initial concept to final frame is a testament to the power of collaboration, creativity, and an unwavering passion […]
What Makes A Christmas Ad Tick?
What Makes A Christmas Ad Tick? Ah, Christmas ads! They’re the mince pies of the advert world, aren’t they? While the festive season sprinkles its magic everywhere, these ads have the tricky task of not just heralding the season but of tugging at our heartstrings, sparking nostalgia, and, if done right, getting that brand etched […]
Unleashing the Power of Partnership: A Deeper Dive into Collaborating with an Animation Studio
Unleashing the Power of Partnership: A Deeper Dive into Collaborating with an Animation Studio In the world of animation, collaboration is the key to creating masterpieces. Working with an animation studio can bring your concepts to life in exciting and dynamic ways. At A+C Studios, we are passionate about partnerships that foster creativity and innovation. […]
The Ultimate Resource for All Things AI for Creatives
Last updated: 20 February 2023 – more resources will be added as we discover them. Artificial Intelligence (AI) is revolutionising the creative world by making the once impossible possible. From photo editing to video production, AI is helping creatives bring their ideas to life in new and innovative ways. This blog post will explore some of […]
Useful Resources for Anyone In Creative Industries
There are heaps of websites and platforms out there that allow you to design, edit and even create music with ease. A+C have scoured the web to bring you an ever-growing list of the best free creative resources for your next pitch deck, presentation or content design. Typography Google Fonts is a computer font and web […]
A+C’s Handy Glossary of Animation Terms
A Glossary of Animation Terms I’m in my 5th month at A+C, and I’ve gained much animation knowledge. Below is a glossary of animation terms that have helped me sound credible and casually drop terms like “The moco info is all on the dope sheet” You. Are. Welcome. 2D Animation: When an animation is created using a series of […]
How to Create Great Mood Boards
Let’s Create a Great Mood board Creating mood boards is an essential component of any creative project. Whether you’re working on a brilliantly executed stop-motion ad with A+C or a brand refresh, it’s a means of compiling a visual map that offers directions for the creative road ahead. You want those directions to be good, […]
A Guide to Writing an Animation Brief
A Guide to Writing an Animation Brief Welcome to “A Guide to Writing an Animation Brief” by A+C Studios, where we aim to demystify the process of creating animated content. At A+C Studios, we are passionate about animation and its ability to enhance storytelling. As experts in the field, we love to share our knowledge, […]